Yahoo, Facebook settle patent dispute, ad alliance

Facebook and Yahoo have agreed to settle a patent dispute, averting a potentially lengthy battle over the technology.

In dropping the lawsuits, the companies agreed to license their patents to each other. They are also agreeing to an advertising alliance that expands their existing partnership. Friday’s settlement involves no exchange of money.

Now that the antagonism is dissolving into an accord that could benefit both companies, the hundreds of millions of Web surfers who use both Yahoo and Facebook should find even more common ground on the two services.

The advertising alliance could help Yahoo recover some of the revenue that it has been losing as marketers shift more of their spending to a larger and more engaged audience on Facebook’s online social network. Facebook, in turn, gains the opportunity to show the ads tailored to fit the individual interests of its 900 million users in other heavily trafficked areas besides its own website.

 

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How to do free marketing on facebook

There are about 901 million users of facebook which tell us the importance of facebook for marketing. If you are new to facebook then you will feel difficulty in using facebook as your marketing tool. But I can give you an idea of how you can use facebook for free marketing.

Free Facebook Marketing

Here are some steps you can follow to do your marketing on facebook:-

• Create a nice profile picture so that more and more people keep interest on your profile and want to keep in touch with you.
• Create a facebook page and daily update your page so that users of your page don’t get bored often.
• Create facebook group to communicate with your fellows members and share your ideas in it. When you share your knowledge in the group then most of the people tend to get paid help from you if the problem is little complex and beyond free advice.
• Use nice looking quality timeline cover on your profile, group and pages.
• Sometime redirecting facebook pages to your website link helps to publicize your product.
• If you are a company which develops games then concentrates more on design of game rather than inventing your own programming engine for each game. You can also publicize your app or game on facebook pages to get the page busy.
• Also join other groups and pages and contribute in commenting on others comments and posts. This will tell the other users of that community that you are active in the group and you have good knowledge about specific technology. So members of the community will follow your instruction and you can do market your products and services easily.
• If you have a blog then use facebook connect on your blog so that facebook users can comment on your blog post and that comment will be posted on their walls also which publicize your blog.
• Use big picture for your pages because it give good impact on the users who want to like the page.
• About 60% of facebook users have age more than 35 so you have to keep this in mind and do your marketing on behalf of their taste.
• You can also give rewards to the users who are more active in your facebook page. By doing this you can get more users interested in the specific page.
• When you want to share some marketing picture of your product or any event picture then you can tag your friends so that this picture is shared on their walls also (if they have given permission to post on their wall). You can also make the picture private and only tag the friends which you want to see the picture. Also tell your friends to tag other friends of him so that the picture gets more popular on facebook.
• You can also create events in facebook and invite your friends to attend the event. There is option in event in facebook that who is attended the event and who may be attending the event. So you can arrange your event on behalf of the facebook statistics of that event.
• Also you have to keep adding friends on facebook but are careful, don’t add more than 10 friends on daily basis.

Using facebook is like a fun and you will enjoy using it for your marketing. But being a new user it is not possible for you to get instant result from facebook. You have to struggle some days to keep your personality renowned on facebook.
In facebook there is enter one time and no exit because facebook is very interesting to use and some people use it for wasting time all the day and doing nothing special. So you have to be very careful about time management. Keep your timetable about what you have to do daily on facebook and on which groups and pages you have to keep active. Do not use facebook all the day, just use it for your purpose and then do something else for your marketing strategies.

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